Reports

e-Health The Use of Smartphones in Healthcare

As smartphone usage continues to climb in healthcare, mobile marketing has become a critical channel for communicating with healthcare professionals (HCPs). Proper implementation of strategy featuring smartphone applications will be crucial in helping pharmaceutical marketers and other health organisations to build and maintain successful relationships with physicians. It is therefore important for marketers to understand how their target audience consumes information not only on their desktops but also via mobile devices.

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