• Launch of Engineering pages

    We have just finished working with colleagues in Marketing and Engineering to create a new set of web pages. This project was significant for us as it marked a change in the way we deal with common stumbling blocks.

  • Hemingway app – a free tool to improve your writing

    Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. It uses principles followed by the writer Ernest Hemingway, […]

  • Why we stopped using ‘please note’

    Writing for the web can be very different to writing for print.  Visitors to your webpages will not be reading the text in the same way as they might read a leaflet or brochure.  Instead they will be scanning the text, picking out key words and phrases, and trying to gauge the meaning of the […]

  • Selling the student experience

    Earlier this year, the undergraduate student prospectus was updated.  The marketing and design teams worked with an external agency to give it a contemporary look and feel and to ensure it fully showcased the student experience.  The resulting prospectus looked fantastic – it was vibrant, written in a friendly tone, included a variety of student […]

  • Country pages for prospective international students

    Introduction Earlier this year we revamped our set of country pages – pages which are designed for prospective students from around the world.  These pages help students to become better informed about the University and city and cover topics such as entry requirements, fees and funding, information about visits by the international recruitment team, and general information about life in Dundee.