ContentEd is a two-day conference on content strategy in the education sector. 2018 is its second year, bringing together content strategists and marketeers from all over the world to address current challenges, explore trends, and talk solutions. This year, the Dundee contingent comprised Pete and Morag from the web team, and Lucy from Marketing. Overall […]
Creating content based on the top tasks of our users makes a lot of sense. The basic principle is that you can create a great user experience for the majority of visitors to your website if you focus on a relatively small subset of tasks. People come to our website looking to do stuff. They […]
Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. It uses principles followed by the writer Ernest Hemingway, […]
The University’s new content style guide is a large resource, and it’s a living document, so it’s only going to get larger. Within it are rules and guidelines covering everything from tone of voice to correct apostrophe use, from word choice to date format. If you find a formatting, style, punctuation or spelling situation not […]
This week we’re thrilled to announce the launch of the new content style guide. Forming part of the brand website, we’ve produced the guide so we can take a clear and consistent approach to all the content we produce. We’ve laid out some basic principles that should be adopted when writing content: Understand your audience […]
Writing for the web can be very different to writing for print. Visitors to your webpages will not be reading the text in the same way as they might read a leaflet or brochure. Instead they will be scanning the text, picking out key words and phrases, and trying to gauge the meaning of the […]
Websites, social media and apps are such a ubiquitous part of our everyday lives that it’s difficult to imagine a time when we made decisions about products or interacted with services purely by picking up the phone or looking at a printed catalogue and completing an order form. We all love the benefits that the […]
Earlier this year, the undergraduate student prospectus was updated. The marketing and design teams worked with an external agency to give it a contemporary look and feel and to ensure it fully showcased the student experience. The resulting prospectus looked fantastic – it was vibrant, written in a friendly tone, included a variety of student […]