Content

  • Planning the big move

    From late summer 2018 the work and planning around our new website gathers pace. A supplier and integration partner for the new CMS will be announced in the coming days. This is an incredibly exciting moment as it means we can now push forward and begin to firm up on our plans. Moving house One […]

  • Why we’re thinking of removing the A-Z

    The global A-Z. Such a simple concept, yet such a nightmare. Only the homepage and “just stick it in the” about section are feared more. The reason it’s so disliked by us webby types is the list itself tends to be completely arbitrary. There’s no logic to what goes in, what comes out, or why […]

  • ContentEd 2018

    ContentEd is a two-day conference on content strategy in the education sector. 2018 is its second year, bringing together content strategists and marketeers from all over the world to address current challenges, explore trends, and talk solutions. This year, the Dundee contingent comprised Pete and Morag from the web team, and Lucy from Marketing. Overall […]

  • Getting to grips with user stories and top tasks on the Alpha

    Creating content based on the top tasks of our users makes a lot of sense. The basic principle is that you can create a great user experience for the majority of visitors to your website if you focus on a relatively small subset of tasks. People come to our website looking to do stuff. They […]

  • Hemingway app – a free tool to improve your writing

    Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. It uses principles followed by the writer Ernest Hemingway, […]

  • Won’t somebody think of the semi-colons?

    The University’s new content style guide is a large resource, and it’s a living document, so it’s only going to get larger. Within it are rules and guidelines covering everything from tone of voice to correct apostrophe use, from word choice to date format. If you find a formatting, style, punctuation or spelling situation not […]

  • Content style guide launched

    This week we’re thrilled to announce the launch of the new content style guide. Forming part of the brand website, we’ve produced the guide so we can take a clear and consistent approach to all the content we produce. We’ve laid out some basic principles that should be adopted when writing content: Understand your audience […]

  • Why we stopped using ‘please note’

    Writing for the web can be very different to writing for print.  Visitors to your webpages will not be reading the text in the same way as they might read a leaflet or brochure.  Instead they will be scanning the text, picking out key words and phrases, and trying to gauge the meaning of the […]

  • Let’s stop drowning in content

    Websites, social media and apps are such a ubiquitous part of our everyday lives that it’s difficult to imagine a time when we made decisions about products or interacted with services purely by picking up the phone or looking at a printed catalogue and completing an order form. We all love the benefits that the […]

  • Selling the student experience

    Earlier this year, the undergraduate student prospectus was updated.  The marketing and design teams worked with an external agency to give it a contemporary look and feel and to ensure it fully showcased the student experience.  The resulting prospectus looked fantastic – it was vibrant, written in a friendly tone, included a variety of student […]