content style guide

  • Won’t somebody think of the semi-colons?

    The University’s new content style guide is a large resource, and it’s a living document, so it’s only going to get larger. Within it are rules and guidelines covering everything from tone of voice to correct apostrophe use, from word choice to date format. If you find a formatting, style, punctuation or spelling situation not […]

  • Content style guide launched

    This week we’re thrilled to announce the launch of the new content style guide. Forming part of the brand website, we’ve produced the guide so we can take a clear and consistent approach to all the content we produce. We’ve laid out some basic principles that should be adopted when writing content: Understand your audience […]