We have just finished working with colleagues in Marketing and Engineering to create a new set of web pages. This project was significant for us as it marked a change in the way we deal with common stumbling blocks.
What is it? Pair writing is a method we have been using to help us gather content. We work alongside subject experts in short sessions and write together. I recently worked with Anne-Marie Greenhill from the Academic Skills Centre to rewrite the content for their webpages and she wrote: Working with colleagues to complete specific […]
So, three years ago, we moved course pages into the CMS from their former home on our good old-fashioned artisan web server Sky. After that was completed, we began moving Studying Abroad from its three former homes into one. It went horribly wrong
Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. It uses principles followed by the writer Ernest Hemingway, […]
The University’s new content style guide is a large resource, and it’s a living document, so it’s only going to get larger. Within it are rules and guidelines covering everything from tone of voice to correct apostrophe use, from word choice to date format. If you find a formatting, style, punctuation or spelling situation not […]
This week we’re thrilled to announce the launch of the new content style guide. Forming part of the brand website, we’ve produced the guide so we can take a clear and consistent approach to all the content we produce. We’ve laid out some basic principles that should be adopted when writing content: Understand your audience […]
I was asked recently to look into the way we provide information to prospective PhD students, with a view to improving the way PhD related information is presented on the central University website. PhDs are one of those slippery customers with web content all over the shop. Not only is there content both on the […]
Writing for the web can be very different to writing for print. Visitors to your webpages will not be reading the text in the same way as they might read a leaflet or brochure. Instead they will be scanning the text, picking out key words and phrases, and trying to gauge the meaning of the […]
Last week we reached the significant milestone of moving a School website into the central web template. The launch of the new University of Dundee School of Business website represents a key strategic component in the University’s transformation vision, building upon strong existing foundations in this area to provide world-class teaching and research in Accountancy, […]
As many of us head off on our summer holidays, it’s always a good time to reflect on the year that has just passed. As we’ve highlighted previously, we’ve got a huge amount to be proud of. This time last year we weren’t even a team, the future held a lot of uncertainty and we […]
Websites, social media and apps are such a ubiquitous part of our everyday lives that it’s difficult to imagine a time when we made decisions about products or interacted with services purely by picking up the phone or looking at a printed catalogue and completing an order form. We all love the benefits that the […]
Earlier this year, the undergraduate student prospectus was updated. The marketing and design teams worked with an external agency to give it a contemporary look and feel and to ensure it fully showcased the student experience. The resulting prospectus looked fantastic – it was vibrant, written in a friendly tone, included a variety of student […]
Introduction Earlier this year we revamped our set of country pages – pages which are designed for prospective students from around the world. These pages help students to become better informed about the University and city and cover topics such as entry requirements, fees and funding, information about visits by the international recruitment team, and general information about life in Dundee.
Accommodation is a great selling point for the University of Dundee, we have around 250 self-contained flats, the majority of which are on or around the city campus. Therefore, alongside our revamp of the course pages on the Study website we set about updating the Accommodation site. Due to the way university applications work, applying […]
In October 2015 the web team commenced a redesign of the course pages in the Study section of the website. The feedback from staff and students was that although the website overall had come on leaps and bounds over the last year there was still much we could do to improve the pages which are […]