writing for the web

  • Launch of Engineering pages

    We have just finished working with colleagues in Marketing and Engineering to create a new set of web pages. This project was significant for us as it marked a change in the way we deal with common stumbling blocks.

  • Pair writing for the web

    What is it? Pair writing is a method we have been using to help us gather content. We work alongside subject experts in short sessions and write together. I recently worked with Anne-Marie Greenhill from the Academic Skills Centre to rewrite the content for their webpages and she wrote: Working with colleagues to complete specific […]

  • Hemingway app – a free tool to improve your writing

    Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. It uses principles followed by the writer Ernest Hemingway, […]

  • Won’t somebody think of the semi-colons?

    The University’s new content style guide is a large resource, and it’s a living document, so it’s only going to get larger. Within it are rules and guidelines covering everything from tone of voice to correct apostrophe use, from word choice to date format. If you find a formatting, style, punctuation or spelling situation not […]

  • Why we stopped using ‘please note’

    Writing for the web can be very different to writing for print.  Visitors to your webpages will not be reading the text in the same way as they might read a leaflet or brochure.  Instead they will be scanning the text, picking out key words and phrases, and trying to gauge the meaning of the […]

  • Let’s stop drowning in content

    Websites, social media and apps are such a ubiquitous part of our everyday lives that it’s difficult to imagine a time when we made decisions about products or interacted with services purely by picking up the phone or looking at a printed catalogue and completing an order form. We all love the benefits that the […]